Popular search trends on Google

Using Google trends is a good way to see how a topic changes in popularity over time. This is a quite a naive measurement so it’s more for fun than serious statistics.

Note: The graphs are not relative to each other, such as Reddit is not searched more than Facebook, they are only relative to each other when included on the same graph.

Reddit

Reddit is on the rise, sometime in 2010 the amount of searches for Reddit really started to pick up.

Facebook

Facebook’s graph is extremely intriguing. There is a steady decline from 2013 onward. Is this due to app popularity increasing causing people to search it less? Are people leaving Facebook to move to Instagram, snapchat etc?

Google Plus

Big launch followed by a steep drop off. Search has stayed similar after the initial spike with a slow decrease.

Amazon

Surfing the waves. Looking like a steady increase for Amazon year on year. Those spikes are in December, I assume for Christmas/ Holiday presents.

Netflix

The slow and steady domination of the video streaming market. As they expand to more countries and regions and they continue to produce ‘must see’ shows the popularity is going wild.

Exercise

A steep decline of searches for exercise in December and then a big spike in January! Getting ready for those new years resolutions. Overall it seems there was a gradual decrease in interest in exercise since 2004, then in 2012 interest slowly started picking up again.

Instagram

Instagram is growing like a week. Perhaps it’s stealing users from Facebook?

Snapchat

With snapchat like features now in Facebook and Instagram this could be one of the reasons we are starting to see a drop off.

Vegan

Vegan is searched 5.5 times more today than it was in 2004. Animal awareness has grown. People are attempting to be more ‘ethical’.

Conservative vs Labour UK

Winning on searches, losing on votes. Labour had triple the amount of searches during the last election.

Fry vs Bake

Unsure what is going on here. Let me know in the comments! People love to bake around October.

Scotland vs England vs Wales vs Ireland

England like to search all parts of the UK with slightly more searching England. Other parts of the UK like to search for themselves.

Yahoo

Unsurprising.

Bet365

This is limited to a UK only search. Demand for online gambling looks like it slowly increased from 2004. They seem to have hit a plateau recently and slowly losing searches. Where are the people going? Are we starting to gambling less, are people using the app more or are people leaving for competitors?

Minecraft

Everyone who’s anyone was playing Minecraft in 2013. Nothing lasts forever.

Relationship

This seems to have a semi consistent wave pattern to it. I’m unsure what it means.

Cat vs Dog

ez win gg. Interesting to see what places like cats more than dogs. Romania love searching for cat. India love searching for dog.

Poker

Online poker is a mere shadow of it’s former self.

Bullying

There is a sharp rise of people searching bullying at the start of the School year in September, peaking in November. Over the school holidays the amount of searches decrease which makes sense.

Ask Jeeves

R.I.P

Limewire vs Pirate bay

As Limewire crumbled Pirate bay took over as one of the biggest illegal content providers. UK  only.

Torrents

The search for the word torrents is at an all time low as the majority of the sites are now banned in the UK.

Spotify vs Torrents vs Netflix vs Apple music

The search for the word “torrents” has decreased significantly. Maybe this is in part due to the ease of access to legal streaming services now.

Kodi

Many illegal streams that Kodi supports have been blocked. I imagine in a year this will be even lower as more streams get blocked.

iPhone

Big spikes each release for the iPhone. It looks like the searches for iPhone have began to decrease. The biggest releases were in 2012 and 2014. Last years release generated significantly less interested compared to 2012 and 2014. Poor apple,  maybe it’s due to releasing a phone for £999.99?